AI visibility for the new buyer journey
When customers ask AI what to buy, does your brand make the shortlist?
Buyerfront measures how your brand appears when buyers use AI to research, compare and choose products and services, then shows you where competitors are winning and where your biggest visibility opportunities may be.
Measured across real buyer questions and leading AI discovery experiences.
See what we measured- Discovery experiences we analyse
- ChatGPT
- Google AI experiences
- Perplexity
How it works
Measure, diagnose, improve, monitor.
- 01
Measure
Test commercially relevant buyer questions and capture how your brand and competitors appear across AI discovery experiences.
- 02
Diagnose
Identify visibility gaps, competitor advantages, citations, source patterns and inaccurate or missing brand information.
- 03
Improve
Prioritise practical improvements across content, brand clarity, technical accessibility, authority and third-party evidence.
- 04
Monitor
Repeat controlled measurements to understand how your AI visibility changes over time.
Integrity
We don’t promise to rank you #1 in ChatGPT.
AI responses are probabilistic and no legitimate agency controls what an AI system recommends. Buyerfront measures what happens, improves the signals and evidence we can legitimately influence, and monitors how the picture changes.
Experiments
See what AI tells your buyers.
We test real commercial buying questions, compare the brands that appear, inspect the sources shaping those answers and turn the findings into practical visibility opportunities.
We tested the AI buyer journey for CRM software.
Using a fixed set of buyer-intent questions, we recorded which brands were cited across AI answers. Four names absorbed most of the observed attention.
Share of observed citation mentions
- HubSpot
- 38.8%
- Salesforce
- 14.4%
- Pipedrive
- 13.7%
- Zoho CRM
- 11.5%
The key insight
But HubSpot.com wasn’t the whole story.
HubSpot’s brand appeared across a much wider evidence ecosystem, including independent publishers, communities, comparison content and other third-party sources.
Where the evidence came from
- 01Brand's own domainOwned content and product pages
- 02Independent publishersEditorial reviews and roundups
- 03CommunitiesPractitioner discussion and Q&A
- 04Comparison contentVendor versus vendor pages
- 05Other third-party sourcesDirectories, listings and analysis
AI visibility isn’t simply another Google ranking.
MethodologyObserved September 2026 using a fixed set of CRM buyer-intent queries. AI responses are probabilistic and results can vary by engine, query and time. Citation patterns show observed associations, not proof of causation. This was an internal Buyerfront experiment, not client work.
What we analyse
What happens when we test your brand?
We ask the kinds of questions your prospective customers actually ask AI.
- What's the best [category] for a 50-person company?
- What are the best alternatives to [competitor]?
- Which [category] is best for [specific use case]?
- [Your brand] vs [competitor]: which is better for [buyer type]?
What we look at
- Whether your brand appears in relevant AI buyer journeys
- Which competitors make the shortlist
- How your brand is described
- Which sources and domains appear alongside recommendations
- Where competitors have stronger evidence or coverage
- Important buyer questions where your brand is absent
- Differences across AI discovery experiences
Five gaps we diagnose
- 01
Discovery gap
Does AI know your company belongs in the category at all?
- 02
Shortlist gap
Does AI know your brand but recommend competitors instead?
- 03
Positioning gap
Are you appearing for the buyer types and use cases you actually want to win?
- 04
Citation gap
AI mentions you, but relies on other sources rather than your content.
- 05
Evidence ecosystem gap
Competitors are reinforced by stronger independent sources, comparisons, reviews, editorial coverage or other credible evidence.
Services
Start with a snapshot. Go deeper only if it is worth it.
- 01
Free AI Visibility Snapshot
A concise first look at where your brand appears, where it may be missing and one or more commercially relevant opportunities worth investigating.
Request yours - 02
AI Visibility Deep Dive
A deeper competitive diagnosis covering buyer journeys, competitors, sources, visibility gaps and a prioritised improvement plan.
- 03
AI Visibility Growth
Ongoing improvement, experimentation and monitoring focused on strengthening the evidence and visibility surrounding your brand over time.
Free AI Visibility Snapshot
See what your buyers may be seeing before they ever reach your website.
We test a focused sample of commercially relevant AI buying questions for your category, then send you a short read on what we observed. Every snapshot is reviewed by a human, so it is not instant.
- Whether your brand makes the shortlist
- Which competitors appear instead
- Your biggest visibility gap
- An important source and evidence pattern
- The opportunity we would investigate first
Questions
Straight answers before you ask.
Your customers are already asking AI what to buy.
Find out whether it’s sending them to you or your competitors.
Get Your Free AI Visibility SnapshotFocused buyer-journey analysis. No obligation. No guaranteed-ranking nonsense.